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Further examples of profiling

Imagine you are marketing a group of residential homes for the elderly - profile the client and then decide on a suitable corporate image or logo for the company. Remember that the design of the image is subjective and therefore you may not personally like it. If you're not in the client profile yourself then that is understandable.

The intention is to stop thinking like you think and think the way your customers think!!










Therefore it is possible that the most effective image would be pastels, with an appropriate tag line (or slogan). For example a pink and pastel green rose with the line

'where care comes first'"

By writing this in 'serif' typeface it becomes more appealing, and more in keeping with the overall image we are trying to achieve.

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