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This is by no means definitive, however by assuming that they are 18 -28 we have discounted the younger age group. This is because customers younger than 18 may not have the amount of disposable income to become main stream customers.

This information was used to place two young ladies, with leaflets, at a distance from a town centre computer shop. They simply smiled and passed a leaflet to every male, 18-28 year old coming out of the shop - less expensive and more targeted than newspaper advertising!

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