This was designed and sent to farmers in the West Midlands who were about to be visited by a Feed Salesperson.

They were posted in small numbers (4/5 per day) and, later on the salesperson visited the farm.

The only intention of this was to get the Farmer to look inside the brochure.

Move your mouse over the picture and you will see what the farmer saw.

Now the Sales person seems familiar and the ice is broken, result ... increased sales.