This is an example of a simple swot analysis

Strengths

Ability to take the knockbacks

Ability to learn new skills

Determined to succeed

Weaknesses

Easily diverted by new interests

No knowledge of book-keeping

Selling concerns me

Opportunities

To learn new skills

To control my own destiny

To build an income that will allow my partner to give up work and join the business

Threats

Partner's job insecure

Children may be ill and cause me to take time off